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Take a Licking But Keep on Ticking
Determination that just won't quit — that's what it takes.”
A. J. Foyt
Back in the 1950’s and 1960’s, a number of entertaining advertisements and commercials touted the durability of an amazing new watch — the Timex. In each of the commercials, these resilient watches were put through some of the most rigorous torture tests imaginable.
Regardless of whether the watches were taped to the propeller of an outboard motor, frozen in an ice cube tray or submerged deep under water, these tough Timex watches always came through. Their famous slogan, "it takes a licking and keeps on ticking®," said it all. No matter what they did to the watch, it just kept on doing what it was designed to do — it kept on ticking.
“The most essential factor is persistence — the determination never to allow your energy or enthusiasm to be dampened by the discouragement that must inevitably come.”
James Whitcomb Riley
When you think about it, our lives are somewhat akin to the watch commercials. After all, we often take quite a licking as we weave our way through life. Yet our God given capacity to weather even the roughest of storms can allow us to take a licking and keep on ticking as well.
Like it or not, we’re going to take our lumps on occasion. And while we would all prefer that not to be the case, we’re going to get whacked aroundmore than a few times. Our ability to overcome life’s trials and tribulations can allow us to keep going
and to keep on ticking.
and to keep on ticking.
“Determination gives you the resolve to keep going in spite of the roadblocks that lay before you.”
Denis Waitley
Whenever life deals you a hard-hitting blow, you need to pick yourself up and get back in the game. Dogged determination, when coupled with a refuse to lose attitude, can pave the way through even the biggest of roadblocks and obstacles you will ever encounter.
Helen Keller said, “Although the world is full of suffering, it is full also of the overcoming of it.” And overcome it you must if you truly want to enjoy the life you’ve always dreamed of living.
“If you set goals and go after them with all the determination you can muster, your gifts will take you places that will amaze you.”
Les Brown
When you develop a take a licking and keep on ticking mindset, temporary setbacks will never keep you down for very long. As long time baseball manager Tommy Lasorda once said, “The difference between the impossible and the possible lies in a person's determination.”
Why not set big goals, exciting goals, goals that make you come alive with super charged energy and excitement? Only these types of super sized goals can get you going and then keep you going. The moment you decide that these goals will be yours and then commit everything you’ve got to making them happen, you will soon be living them rather than just dreaming them.
You need to go for these goals with every ounce of determination and commitment you can generate — holding absolutely nothing back or in reserve. After all, there is absolutely no limit on how far you can go when you go for it with everything you’ve got.
The Bottom Line: Whenever you take a licking, just remember to keep on ticking.
Motivational and Inspirational Corner
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